Traditional florist shops have been a staple on the high streets for generations. However, with the advent of technology, these traditional shops are losing out on a considerable amount of business found online. As the retail base in general moves away from physical stores and into the online domain, traditional florists should look into representing themselves online, so as not to be left behind.
Gain Access To Introverts
Buying flowers for some can be a daunting task. Often those not so florally inclined can feel overwhelmed by the different types of flowers and arrangements, and might often skip the florist shop altogether out of fear of embarrassing themselves. By setting up shop online, florists can gain access to those shy customers who can take the time at home to browse through different arrangements, finding the perfect one for their desired occasion.
Taking Advantage of Instagram
Instagram is a great place to showcase all those beautiful arrangements, and it allows florists to acquire new potential customers. Taking advantage of trending hashtags, posting daily pictures and generally getting involved in the online floral community can take your business a long way, and has the potential to expand your outreach to other cities, towns, counties, and even on a global scale.
Floral Delivery
Floral delivery has become a popular way for consumers to purchase flowers and receive them on demand. Florists can take advantage of the variety of different options available to them, such as delivering flowers with handwritten notes, offering surprise services for things like romantic occasions, and even delivering flowers with other affectionate items like teddy bears, chocolates, and other such gifts.
Floral Delivery for Corporate and Business
Another potential avenue that flower arrangement delivery services can provide is by networking with local businesses like dentists, local practices, leisure centres and corporate offices. Florists can arrange a regular delivery in which old flowers can be replaced with fresh ones, and businesses can arrange to have different packages and options, tailoring to almost any floral need.
Creating a Story
A growing trend among consumers is that they are increasingly becoming more and more expressive. As such, consumers love a good story behind a product; a story that is authentic, heart-felt and has quality-driven values at its core.
Taking Advantage of Eco-Friendly Trends
One of the biggest trends today is that consumers are far more environmentally conscious about where their products and materials are being sourced from. Additionally, the rise in environmentally-friendly trends goes hand in hand with the floral industry, and businesses should definitely take advantage of such. In an increasingly urbanised world, people are looking for more colourful palettes, and many look to flowers and greenery as the solution.
